About the Role
We are seeking a Key Account Business Development Executive (F&B) focused on developing strategic partnerships and driving business growth, specifically within the Food & Beverage (F&B) sector.
This role centers on acquiring strategic accounts, cultivating relationships with major F&B brands, and formulating business solutions—leveraging digital marketing, creator-led marketing, campaign strategies, and a growth-oriented approach prioritized around Gross Merchandise Value (GMV).
The ideal candidate possesses an active professional network of decision-makers within F&B companies, understands the digital advertising and commerce ecosystem, and is capable of independently managing the business development cycle—from opportunity identification through to negotiation and deal closure.
This is a strategic business development role focused on "hunting" (proactively seeking new opportunities) for key accounts, distinct from traditional sales or direct sales.
Responsibilities
1. Identify, develop, and secure strategic business partnerships with leading F&B brands and large restaurant chains.
2. Build and maintain direct relationships with key decision-makers, including Brand Managers, CMOs, and Business Owners.
3. Independently develop commercial proposals, digital campaign strategies, creator marketing initiatives, and customized business growth solutions.
4. Design commercial approaches focused on brand performance, customer acquisition, and GMV growth.
5. Manage the end-to-end business development cycle, including prospecting, pitching, negotiation, and deal closing.
6. Identify long-term partnership opportunities to strengthen key accounts and accelerate business growth.
Requirements
1. Minimum Bachelor's Degree in a relevant field.
2. Fluent in English, both written and spoken.
3. Professional experience in Advertising Agencies, Digital/Media Agencies, Brand Marketing, or the TikTok/E-commerce growth ecosystem.
4. Established and active professional connections with decision-makers at major F&B brands or restaurant chains operating 100+ outlets.
5. Proven ability to independently develop commercial proposals, campaign strategies, creator marketing initiatives, and GMV growth plans.
6. Strong strategic selling, business negotiation, relationship management, and closing capabilities.
7. A proactive, hunter-oriented mindset with a strong focus on business acquisition and measurable results.
8. Willingness to work onsite in PIK, Jakarta.
Mandatory Application Documents:
1. Professional portfolio or a list of brands previously managed.
2. Samples of commercial proposals, marketing campaigns, or campaign strategies developed by the candidate.
3. Confidential client information may be redacted (removed) from the submitted documents.